Social Judgement Theory of Communication

  "Your attitude determines your altitude"  As it relates to the Social judgement theory, your attitude in fact can determine how receptive you are of new ideas you come into contact with as you engage in discourse with other speakers.   Sherif's Latitude of Attitude Scale   |    Acceptance    |  thumbs up  A range …

Semiotic Tradition

If you take a close look at how people create and assign meaning to signs pertaining to certain life events such as communication processes you would be journeying into the field of Semiotics. This is where meaning, interpretation and context all go on a playdate, there's no limitation or one-dimensional meaning to be drawn from …

Fundamental Approaches to Communication Theory

 Here are five standards which qualify a scientific theory as ‘GOOD’ 1 Elaborates Data           (|)  Brings clarity to situations deemed as distrubing. A                                                         …

Rhetorical Tradition

  -Purposeful Communication in the Public light-             When a speaker takes the stage before an audience, whether it be three or more, even four score, they hold the artistic power in hands to "persuade." However, not all speakers can master this art of persuading because though anyone can talk- once our speech organs are …

Cybernetic Tradition

In 1947 it was the term coined by Norbert Wierner. It emphasizes the importance of maintaining order and assuming control of the communication process. In addition to weiner's take, Communications researcher, Claude Shannon developed a mathematical Model of communication which also was an influential source to the conceptualization of this, 'Cybernetic Tradition.'     Both …

The Socio-psychological Tradition

  Human-beings are social-beings simply because communication is vital to our existence. As an individual you are composed of unique elements which shape who you are The psychological tradition is a scientific perspective which examines the psychological qualities an individual possess. It takes into count the feelings, thoughts and mental being of the individual and links it to the ways of communication that …

Communication

Communication is what we do everyday of our lives, it gets us through our day, it is a tool to our socialization and very existence. Just as it plays a vital role in our everyday lives, there are distinct fundamentals which also play their role in the process of communication. Communication most times is a …